Drew Estate launches the national release of the Undercrown ShadyXX to Drew Diplomat Retailers starting today. This limited-edition cigar was created in partnership with Shady Records’ president Paul Rosenberg to celebrate the labels 20th Anniversary.
“Getting this cigar out in stores feels a lot like releasing a great album that we’ve created and subsequently marketed in some ways. For instance, the most satisfying and exciting part of the process is getting the public’s reaction to the product once it drops, and in this case I think they will be really pleased. This cigar is just a great luxury smoke perfect for reflecting on the highlights of the last 20 years.” says Paul Rosenberg.
For more details visit here. You can also listen to the official playlist from Shady Records, celebrating the 20th anniversary of the label, below: